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How Important Are Backlinks in an SEO Strategy

Updated: Nov 29, 2022

In a competition for top positions on Google, backlinks are a valuable indication of a website's quality. Google uses these links to gauge a website's popularity and importance. Backlinking is a complex process that can be difficult for those without a background in SEO. However, links are key in determining a website's ranking on Google.

What is a Backlink?

Backlinks are important for two reasons. First, they help search engines determine the quality and relevancy of a website. If many high-quality websites link to a particular website, that's a good sign that the website is worth visiting. Second, backlinks help improve a website's position in search engine results pages (SERPs). If a website has a lot of backlinks from high-quality websites, it's likely to rank higher in SERPs.

Backlinks are important for SEO because they signal to Google that other websites find your content valuable enough to link to it. The more backlinks a website has, the more likely it is that the website will rank well on the search engine results pages (SERPs).

How Are Backlinks Earned?

Backlinks are critical to off-site SEO strategy. They are earned in three ways:

1. Organic Links

If this were the only way websites could gain authority and trust, it would be a much better world. Every website would have to earn backlinks by producing great content that other websites would want to share.

2. Manual Links

Manual links are links that are earned through specific activities. For example, if a website about hiking gear reached out to a website about climbing and asked for a link, that would be a manual link. Another way to get manual links is through guest blogging. When guest blogging for another website, be sure to include a link back to your own website in the blog post.

3. Self-Created Links

Self-created links are created when a site manager manually adds a backlink to a forum, blog comment, or online directory. These links are typically labeled with no follow tags. Google continues the fight against spammy backlinks even now.

How Valuable Are Backlinks in SEO?

Backlinks are still a valuable part of SEO. They always have been, and they always will be. Google continues to fight against spammy backlinks and will continue to do so in the future. Only the most legitimate backlinks will be worth your time and effort. Backlinks can be a valuable part of SEO, but only if they are relevant, high quality, and legitimate.

Backlinks are links from other websites to your website. They are generally considered good, as they can help improve your website's search engine ranking. However, not all backlinks are created equal. Some backlinks are more valuable than others, and some should be avoided altogether.

The best backlinks come from reputable websites in your industry or are related to your company in some way. Understanding the influencers of backlink value is crucial for link-building and evaluating the health of your backlink profile.


Backlinks are a vital part of any SEO strategy. They help search engines determine the relevance of a website and its content and can also help improve a website's ranking. However, it is important to remember that not all backlinks are created equal. It is important to target high-quality websites when building backlinks and to avoid spammy or low-quality websites.

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